A holiday treat Head Casers...

The LAx Paperboys Present


The 4th Annual
JUST BE COOL.
Holiday Party


12.23.09
JANES HOUSE
6541 Hollywood Blvd.
Hollywood, CA 90028


DJ SEAN G
with Special Guests

Dom Kennedy | Pac Div | Carter | Skotch Davis | Rob Roy

$2 Donation | 21+ | 9pm-2am
All Proceeds Benefit The JUST BE COOL. Foundation
Early Arrival is Strongly Suggested | Dress To Impress

PHOTO BOOTH BY TOMMY B

MEISTER WATCHES
Holiday Raffle to Benefit The JUST BE COOL Foundation

GUEST LIST ONLY
For Guest List and Bottle Service Email
RSVP@LAXPAPERBOYS.COM


WWW.LAXPAPERBOYS.COM
Special Thank You to our Sponsors
JBC Music | C'est La Vie | Meister Watches

FOR IMMEDIATE RELEASE

LOS ANGELES, CA -- December, 15 2009. In their 4th year of operation, The LAx Paperboys will finish 2009 with The 4th Annual JUST BE COOL Holiday Party. This event will represent the end of another successful year for The Paperboys, as they continue to build their JBC brand as one of the most organic marketing campaigns of their generation.

Keeping their end-of-the-year holiday party organic(guest list only), affordable($2) and entertaining(live music), The LAx Paperboys are building a movement that thrives off of positivity and positive people. The support that this campaign has generated over the past four years has provided The LAx Paperboys with opportunities to build relationships with some very powerful brands within and beyond the music industry.

This year, the Los Angeles based marketing team has decided to bring out a monster cast of burgeoning talent. With DJ Sean G (Pac Div) spinning all night, be prepared to witness late-night performances from at least one, possibly even all of the following JBC affiliates: Dom Kennedy, Pac Div, Carter, Skotch Davis and Rob Roy, to close out the night. Also, come dressed to impress for the infamous Photo Booth by Tommy B and make sure to be on your best behavior as C'est La Vie will also have their cameras out for full media coverage throughout the night.

The LAx Paperboys have a strong history of bringing out a generous mixed-crowd of urban taste makers; and by the way things have been going this past year, it wouldn't be far off to expect the same with this years holiday party. Through music, merchandise and creative marketing, the JUST BE COOL Campaign has successfully seized the attention of a worldwide audience and will continue in its effort to redefine COOL. Check out pictures and video footage from last years JUST BE COOL. Holiday Party and make sure to RSVP@LAXPAPERBOYS.COM so you can witness for yourself.

The 4th Annual JUST BE COOL Holiday Party will take place: Wednesday, December 23, 2009 from 9pm-2am at Janes House in Hollywood (6541 Hollywood Blvd).

For press inquiries please, contact info@laxpaperboys.com.

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The LAx Paperboys

Established in August of 2006, The LAx Paperboys are the new age, urban activists. LAx Paperboys are creative visionaries, who are committed to delivering their message and sharing their vision with the world. Inspired by the mission and work ethic of the young paperboy, historically known for delivering newspapers first thing in the morning, LAx Paperboys are the first ones up and the last to go to sleep for our work is never done.

Paperboy - someone who delivers the news. The position of Paperboy occupies a prominent place in many countries including the United Kingdom, the United States of America and Japan, mainly because the newspaper was the main source of information for a very long time. The Paperboy has long been the first paying job available to youngsters. Dedicated to spreading knowledge and information, a Paperboy is the last to go to sleep and the first one up in the morning.

The LAx Paperboys are dedicated to promoting positivity while elevating minds across all generations. Our global campaign, slogan and message to the world is JUST BE COOL. Through the JUST BE COOL. campaign, we will uplift our community and change lives worldwide. The JUST BE COOL. campaign is designed to redefine the word COOL through music, merchandise and creative marketing. The new definition of COOL is to, Keep a positive attitude about life and a world of peace, unity and progress. While keeping a positive attitude about life we are leading our generation to co-create a culture based on this new COOL mentality. With this campaign, we will change lives and inspire others to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction.

The JUST BE COOL. Campaign

"JUST BE COOL." is our global campaign designed to redefine the word COOL.

The new definition of COOL: Keeping a Positive Attitude about Life and a world of Peace, Unity and Progress.

Using music, merchandise and creative marketing, this campaign will raise our overall level of consciousness and change lives worldwide. The "Just Be Cool" Campaign will highlight and define the COOL lifestyle through music, merchandise and creative marketing strategies. We will educate others on how they can use positive energy to bring their dreams to reality. We are changing the way people think about themselves and their overall outlook on life and we will continue to enlighten the masses on how they can PROGRESS towards their dreams without frustration, anxiety, depression, etc. We will bring our young people closer to an understanding of the power they possess within and the power we possess as a unified people. Our influence is focused on but, not limited to the Hip-Hop generation. We are dedicated to uplifting our generation and helping others to recognize, take ownership of, and harness their own individual capacity for greatness. We will raise the overall level of happiness by creating a new culture of PEACE and PROSPERITY. We will encourage each and every one of YOU to embrace your circumstances and strive beyond with sincere ambition, confidence and conviction. We are proving to the world that there is strength in numbers and with PEACE, UNITY and a PROGRESSIVE mindset we can make a difference.

Philanthropy - derives from Ancient Greek, meaning "to love people". Philanthropy is the act of donating money, services, time and/or effort to support a socially beneficial cause, with a defined objective and with no financial or material reward to the donor. In a more general sense, philanthropy may encompass any altruistic activity intended to promote good or improve human quality of life. One who practices philanthropy may be called a philanthropist. Although such individuals are often rich, people may perform philanthropic acts without possessing great wealth.

Fact: "Suicide rates among youths aged 15-24 have tripled in the past half-century..."
Harvard Institute of Economic Research Paper No. 1917: Explaining The Rise In Youth Suicide, March 2001

This Must Change...

To get involved with the JUST BE COOL. Campaign email: info@laxpaperboys.com

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cool.

   /kul/ [kool], -er, -est, adverb, noun, verb –adjective

1.	Keeping a positive attitude about life and a world of peace, unity and progress.

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